Proof that beauty with a conscience doesn't need to cost the earth, Pacifica is an accessible wellness brand with a commitment to our planet (and the animals that inhabit it). 100% vegan and cruelty-free, these high-performance products are powered by natural ingredients that will nurture your skin and hair to no end. The brand's Vegan Collagen Fluffy Lash Mascara is packed with plant-powered ingredients to condition and strengthen lashes while coating each hair in a jet black, glossy and lengthening formula that will give an effortless fluttery effect.